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The League of Legends Championship of the Americas (LTA) has secured a multi-year partnership with Uber, naming the company its official rideshare and on-demand delivery partner.

As part of the collaboration, LTA North fans can enjoy exclusive perks, including discounts and access to the Uber Hextech Chest game available to Uber One members. Additionally, viewers tuning in live will receive drops featuring limited-time promotions and in-game content.

During matches, the LTA broadcast will also introduce an ‘Eats Button,’ which directs fans to a dedicated Uber Eats hub where they can unlock special discounts on food orders.

“Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans,” commented Mark Zimmerman, LTA Commissioner. “Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”

Image Credit: Riot Games, Uber

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